National Basketball Association urge the province of La Belle to follow the case of Ontario and introduce similar markets for third-party brands

Quebec Online Games Federation, a group that currently includes several online operators who are not allowed to offer legal sports betting in the provinces. In May 2023, the union proposed an Ontario-like framework that would allow numerous third party operators to legally accommodate online casinos and sports betting and provide it to local players.

Currently, the only legitimate online gambling in the province is offered through Roto-Québec, but CFL, MLS and NBA can license private sports betting brands to join the regulatory market as they join a coalition urging them to create a new regulatory framework.

CFL has been a proponent of decriminalizing single event bets that became a reality in 2021. Chairman Randy Ambrose urges Quebec lawmakers to fully explore the positive aspects of introducing a regulated play environment that will not operate in the dark. According to him, it will also protect the integrity of the tournament and promote responsible play.

The NBA is also in favor of Quebec opening its eye-gaming sector to outside operators. Mike Bath, a spokesman for the association, said the NBA would support the plan in the same way it has supported the introduction of open and competitive Internet gambling in Ontario if the Quebec government wanted to launch an open and legal market.

Members of the alliance include popular game brands such as Bet99, DraftKings, Flutter Entertainment, Entain, Betway, and Rush Street Interactive. But that’s not enough to convince the province yet. A representative from Rotto-Quebec said the union’s true intentions should be questioned and claimed that some members of the union were illegally taking bets from Quebecers.

The market in Ontario is doing well
Meanwhile, Ontario’s iGaming market continues to be successful. Recently, the state shared its first-quarter 2023-2024 financial report. Reports C$14 billion in online betting and C$545 million in gaming revenue. There were 46 operators online, who ran 71 game websites. There were 920,000 active user accounts, with an average monthly expenditure of C$197.

However, the growing popularity of iGaming has led to the influx of betting ads from private operators. That’s why Ontario’s Alcohol and Gaming Commission recently banned the use of active or retired athletes in gambling advertising and advertising.

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