PointsBet is an Australian online betting company that is a major player in the U.S. and international gaming sectors.

Throughout the year, the company has created a major premium cloud-based betting platform that provides pre-deposit bets for sports and racing betting services, racing and iGaming products.

PointsBet Canada is willing to pioneer the Alberta market due to its large sports fan base, competitive tax rates, and business-friendly environment such as a diverse workforce. You can also keep your investment, operations, and jobs in Canada through a unique way of a company that uses its own technology without using third-party technology.

Scott Vanderwell, CEO of PointsBet Canada, shared with employees in the local market that it is the company’s mission to make Canadian sports books. He believes the province has the potential and talent of a highly skilled workforce that can help companies position themselves as the best sports betting brand in the market.

Mr Vanderwell also said that in addition to the economic growth generated by the iGaming workforce, the province would have greater economic opportunities if it decided to open a regulated and competitive iGaming market similar to Ontario. According to him, in doing so, the judiciary will establish a level playing field in responsible and regulated games for local fans.

Invest Alberta CEO Rick Christianse commented that the province’s competitive business sectors, talented pipelines, and unique infrastructure continue to elevate it as an international technology hub. He also shared that the recent MOU with PointsBet Canada will further support Bookmaker on its investment journey in Alberta as a possible destination for high-impact investments.

taking a step closer
In December last year, Alberta said it was willing to create a sports betting market in addition to locally regulated services. However, the state’s model differs from Ontario’s open market because only two sportsbooks can operate in a regulated market. Therefore, not all operators aiming to launch can do so.

Shortly after the announcement, Alberta Gaming, Liquor and Cannabis launched a request for offers from gambling brands that want to become one of two licensed sports books.


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