Ontario’s market for private game operators is the first in Canada, and it was in progress for several years before its launch in April this year. It is overseen by AGCO and its subsidiary, iGaming Ontario, and so far, regulators have licensed more than 20 operators and more than 20 websites.
Bally Bet is now one of many other sportsbook and game brands joining Ontario’s regulated market. Permission granted by Ontario’s Alcohol and Gaming Commission on June 30, 2022. The gaming giant is licensed for two years, so it can operate in the area until at least June 29, 2024. If the company wants an extension, it has to apply one more time.
According to AGCO, Bally Bet’s license will also include four domain names featuring ballybet.ca, ballycasino.ca, ballysbet.ca, ballyscasino.ca and the Bally Bet mobile app. Soon Ontarian gamblers and sports bets over 19 will be able to enjoy the operator’s choice of products online.
In addition to Ontario, Bali Bet has been approved to join New York State’s mobile sports betting market. The market was launched in January, but Sportsbook shared that it would postpone its launch until the end of this year. In May, the company said it was targeting a second-quarter 2022 launch, but failed to meet the deadline. The company maintains that it should be launched soon.
firm market power
Meanwhile, AGCO is firmly in control of Ontario’s new iGaming market. Last week, regulators fined DraftKings, one of the nation’s certified brands. The penalty relates to a violation of Registrar’s Standards for Internet Gaming 2.05, a rule prohibiting the advertising of handouts, bonuses or credits unless they are on the company’s official website.
Between May 19 and May 31, 2022, SportsBooks violated standards by broadcasting several gambling incentives, according to AGCO. It promoted increasing the probability of hockey games during the NHL playoffs, which aired on TV and social media channels. As a result, the company was issued a CA$100,000 fine bill.
On Monday, Ontario regulators also informed the public that they had appointed José Turcotte as a new member of their management. She will serve as chief legal officer and will take on new responsibilities from July 18, 2022. Mr Turcotte will bring a lot of experience, as he has previously served on the Executive & Risk Committee of HSBC Bank Canada.