The Toronto-based sports betting company has agreed to a deal with Canadian recreational sports company Canlan Sports. Through the deal, the former will help promote the latter brand nationwide.
The deal will allow both companies to benefit from cross-promotion of collaboration across digital platforms. 바카라사이트 추천
In addition, Score’s products, such as the Score Bet mobile betting app, will have a huge impact on Canada’s Canlan Sports real estate framework. The app will also be the new title sponsor for the sports company’s adult recreational hockey league tournament.
Scores will now also benefit from Canran’s adult engagement network, with the latter gaining access to the former’s digital media influence across Canada to promote brands for sports and recreational services. The partnership will be activated this fall as Score is set to take over sponsorship of sports surface titles for the partner’s six Ontario Sports Complexes.
Oubrey Levy, senior vice president of marketing at Score, said that as the company’s brand launches in Ontario, the team will explore ways to attract more customers and create a true connection to the brand. Mr. Levy argued that the new deal would allow the company to engage with many local sports fans and introduce the product in a responsible manner.
Joey St-Aubin, current president and CEO of Canlan Sports, also commented on the company’s latest deals and partners. Mr St-Aubin said the company supports a safe and officially regulated sports betting market. He also praised Score’s leadership in this area and believes locals will definitely enjoy the fast-growing industry.
The president and CEO continued their statement, saying the company will continue to build momentum at home through the new collaboration agreement. The company will now accelerate its digital transformation, gamification and customer experience by launching its sports brand to all sports fans in the province.
Expansion of Ontario
Ontario’s gaming industry continues to grow over time. Last week, the province saw the debut of Bet Regal, an online sports operator. The European company’s free play platform will be released for play in the province. While gambling on the website, players can win many awards, including CFL, NHL, NBA game tickets, various merchandise items, and hands-on experience.
Changing Online Game Rules
The state’s newest gaming company, iGaming Ontario, launched last month and has already adjusted the online gaming rules of the fast-expanding online gaming industry in the state. Businesses have banned autoruning from online slots. This gives players better control over their experiences. The speed of the rotary wheel must now be at least 2.5 seconds. Multi-screen or split-screen playback is also prohibited.