Harrah’s Entertainment, Inc. and The Coca-Cola Company have joined forces to develop “Winning Will Find You,” a promotion that awards $1 million* to a lucky prizewinner. A complement to Coca-Cola’s “Unexpected Summer” promotion, “Winning Will Find You” incorporates an enhanced prize pool developed exclusively for Harrah’s customers.
Coca-Cola will produce 21 specially designed soft drink cans for Harrah’s that are equipped with GPS tracking chips and insert them into 12-pack containers of Coca-Cola classic. Those cans will be among the 261,000 12-packs delivered to Harrah’s owned, operated and managed casinos participating in “Winning Will Find You.” Each property is guaranteed to receive one GPS $25,000 can.**
Coca-Cola 12-packs will be awarded to customers at each participating casino through local promotional means. The recipients of the 21 specially designed Harrah’s GPS cans are guaranteed to each win $25,000. Six additional customers — one each at Harrah’s Reno, Harrah’s Atlantic City, Harrah’s Lake Tahoe, Harrah’s New Orleans, Harrah’s Rincon and Showboat Atlantic City — will win $25,000 by receiving 12-packs containing a shrink-wrapped can of Coca-Cola.
Once the winners of the $25,000 GPS and shrink-wrapped cans are identified, their names will be included in a separate, random drawing to determine a $1 million winner. Harrah’s will surprise the $1 million winner on August 31 by delivering the prize to his or her location.
“Harrah’s is the only casino company in the world with the distribution and marketing acumen to execute a promotion of this magnitude,” said Ginny Shanks, Harrah’s senior vice president of acquisition marketing. “By leveraging our relationship with The Coca-Cola Company, we have created a unique promotion that will reward our existing players and help introduce our casinos to new customers who enjoy Coca-Cola’s many popular brands.”
The “Winning Will Find You” promotion launches at participating Harrah’s casinos on May 31 and runs through August 8, though start and end dates may vary at some properties. In addition to the winners who each receive $25,000 and a chance to win $1 million, thousands of Harrah’s customers will win prizes ranging from Coca-Cola merchandise to DVD players to $1,000 in cash during the “Winning Will Find You” promotion.
No play is required to participate in “Winning Will Find You.” Eligibility verification is required before “Winning Will Find You” prizes are awarded and entry into the $1 million drawing is made.
“Coca-Cola is pleased to make its innovative GPS can technology available to Harrah’s for this extraordinary promotion,” said Steven Schiller, Group Director, Coca-Cola Brand Business Unit, Coca-Cola North America. “Harrah’s is known for creating excitement on the casino floor. Coca-Cola is hoping to create some additional `unexpected moments’ their customers will remember forever.”
The Harrah’s “Winning Will Find You” promotion is a special extension of Coca-Cola’s nationwide “Unexpected Summer” promotion***, which will be in market now through July 12. Through the “Unexpected Summer” promotion, people can win an all-new 2005 Chevy Equinox if they receive an Unexpected Summer GPS can in their 12-pack. A total of 100 GPS cans will be available across the United States in participating outlets as part of this nationwide effort.
Vivienne Pittman
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