The company will be honored Nov. 9 at Gaming & Technology Conference 6.0 at the Atlantic City Convention Center.

The producers of the annual Gaming & Technology Conference announced today that the Borgata Hotel Casino & Spa is the recipient of the 3rd Annual Larry Cole Award For Excellence and Innovation in Gaming Technology.

Borgata CEO Robert Boughner said: “The manner in which we developed our technology portfolio at Borgata emphasizes every aspect of our business ranging from the development and construction of the property, to an aggressive recruitment effort, to the daily operation of the property. High performing technology is a competitive advantage that we enjoy and supports the delivery of our customer service experience. We are proud to accept The Larry Cole Award as it validates our IT strategy.”

David Farlin, Vice President of Information Technology, said: “We started with an aggressive plan for Borgata and the technology necessary to support it. I’m honored to be receiving this award in recognition of executing and delivering on our promise for technology. It honors the vision, innovation and effort that has been extended; not only by our fine IT staff but also that of our regulators, vendors, partners and even Larry Cole himself.”

Cole, among the first casino executives to head an information technology department, pioneered a player-tracking and loyalty program still in place at casinos around the world. He was president of Advanced Casino Systems Corp. until its sale to Bally Gaming & Systems. Cole, who died in 2002, posthumously received the first award.

The forum, established as the first gaming conference to focus on technology issues, allows industry leaders, regulators and suppliers to discuss how technology is shaping the future of the casino floor, and how the industry must respond.

Global Gaming Business Magazine will present the 2nd Annual Gaming and Technology Awards for consumer-service technology, productivity-enhancement technology and slot products.

Discussions will focus on numerous issues, including the impact of industry consolidation on technology, the changing role of regulators and “Slot or Not? VLTs, Class II Games & Central Systems.”

Conference producers are: Spectrum Gaming Group, which publishes Michael Pollock’s Gaming Industry Observer, an award-winning newsletter; Morowitz Gaming Advisors, LLC, providing financial and operations analysis for the hospitality industry; and leading gaming law firm Fox Rothschild.

Aristocrat Technologies and Bally Gaming & Systems are co-presenting sponsors.

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